Creating the logo for Crispy Planet presented a thrilling challenge for us at Zarif Graphic Studio in the beginning of 2024. The client sought an official, stylish, acronym-based design for their fantasy-themed brand. Despite the fantastical nature of the name, our task was to infuse it with a sense of formality. After exploring numerous concepts, the logo we ultimately presented to the client was approved on the first concept.

The logo incorporates the brand's initials (C+S) within a planetary shape, enhanced by flame sparks above it to convey the planet's fiery essence. The selected brand colors closely align with the overall design, striking a balance between fantasy and formality to effectively communicate the logo's message and meet the client's specifications.

Here are some excerpts from the logo concepts and guidelines for usage.