Hakim Hotaneh pumice stone packaging design

Pumice Stone Packaging Design for Hakim Hootanah Brand

The packaging design for the Hakim Hootanah pumice stone — a brand based in Mashhad with both domestic and international markets — focuses on conveying a sense of hygiene, cleanliness, and trust. The use of soft, calming colors such as sky blue and mint green, combined with a delicate watercolor-style illustration of a foot, creates a fresh and hygienic atmosphere that aligns well with the product’s purpose. The typography is clean and modern, enhancing legibility and professionalism. The brand name HOOTAN is prominently featured in a bold blue block, strengthening its visual identity.

The packaging comes in two formats: a minimalist, elegant box with a removable lid, ideal for export and single-unit presentation; and a vertical card-style packaging designed for retail display, arranged neatly in a countertop stand to maximize shelf impact and variety.

This project is a strong example of hygienic product packaging design with an export-oriented approach, showing how even products that are often overlooked in the market can achieve commercial success through thoughtful design, a well-defined visual identity, and strategic branding.

See our samples here.
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