Character-Based Label Design for Salman Brand Fruit Juices

With years of professional experience in label design, Zarif Graphic has established a successful and long-term collaboration with the renowned Salman brand. This partnership began with logo and brand identity design and has now extended to include label design for both canned goods and fruit-based beverages.

The main goal in designing labels for Salman’s juice products was to create a unique visual identity for each flavor. For the fruit juices, we developed creative and custom character designs that align perfectly with the natural qualities and emotions associated with each fruit. These character concepts were inspired by traits like sweetness, freshness, and vitality—brought to life using artificial intelligence and advanced digital design techniques to effectively capture the viewer’s attention.

Alongside the characters, we also developed exclusive slogans tailored to the natural essence of each fruit, fully aligned with the emotional and conceptual atmosphere of the illustrations. This cohesion transformed each label into a complete and memorable visual experience in the marketplace.

Through purposeful color schemes, innovative character development, and unique slogans, we crafted a set of distinctive labels that help define Salman’s brand identity in both domestic and export markets. Based in Tehran, Salman distributes its products throughout Iran and to international markets.

If you're looking for creative and custom label design for your products, Zarif Graphic—with the use of modern digital design techniques and AI—is your best choice.
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