This project is one of the recent works by Zarif Graphic in the field of visual identity and logo design for fintech and financial service brands.

The ParsiPay logo has been designed in a monogram style, creatively combining the Persian and English letter “P” to create a recognizable identity for both local and international audiences.

The main color of the logo is purple — a modern choice that aligns with the digital and fintech environment, conveying a sense of innovation, trust, and professionalism.

The final result is a simple, memorable, and modern logo that effectively highlights the brand identity in the competitive world of digital currencies and financial services.